Author Aly Richards

Aly Richards is the CEO of Odyssiant. As the former Head of CRM at O2, Aly spearheaded the world’s first Customer Decision Engine, analysing customer’s data and recommending the next best decision that would most likely retain, cross sell or upsell the customer, achieving a multi-million pound increase in EBITDA. However, she then identified the challenge of accessing an engaged audience and driving them to contact her team to allow the decision engine to work. Aly joined forces with Scott McLean to develop an approach that focuses on mapping audience journeys to bridge the gap from initial audience engagement through to sales engagement and on to customer engagement and Odyssiant was born.

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The Missing Link
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Content connects customers with your brand Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call…